Space Crafted
Logos, Truck, Menu, Shirt, Hat, Coffee Bags, Mobile App
Art Direction
Apparel Design
Brand Design
Copy Writing
Trademark Design
Space Crafted is a conceptual brand centered around a mobile coffee bar. The food truck style coffee bar, nicknamed the “Coffee Cruiser,” is a complete brand exploration that features a primary logo, several alternate logo lockups, a truck design, a menu, coffee cups and mugs, coffee bags, and merchandise such as t-shirts and beanies. Customers can find the truck’s location, menu items, and merch on the Space Crafted mobile app.
The Space Crafted truck viewed from the street
The Space Crafted paper menu.
The Space Crafted brand borrows from a number of references for a familar but fresh package. Flat graphics and repurposed spaceship schematics build the world of the Space Crafted Coffee Cruiser. Inspired by NASA, the Jetsons, and sci-fi novels of the past, Space Crafted puts a modern spin on the traditional space theme. Using bright colors and modern typography, Space Crafted brings the past to the present for an engaging way to start your day.
A Space Crafted alternate logo.
Home and Location pages for the Space Crafted mobile app.
Coffee menu page and Cold Brew item page in the Space Crafted mobile app.