Loveland Youth
Baseball Organization
Logos, Uniform, Digital and Print Advertising
Apparel Design
Trademark Design
My brand concept for the Loveland Youth Baseball Association (LYBO) borrows from the town’s motifs for an inventive, modern solution. The scope of the project required primary and alternate logo lockups, a full kit uniform for multiple age groups, photographic treatments, PowerPoint graphics and a brand guide to pull it all together.
A suburb of Cincinnati, Loveland embraces black, orange, and a tiger mascot for its high school and city branding. While the LYBO does not use the tiger mascot explicitly, subtle nods to it were encouraged. The final solution combines a classic blackletter baseball logo with a sleek, modern approach. The “L” references tiger stripes and claws in a way that is referential to the classic blackletter baseball logo. Working backwards from the typeface Chomsky, I reduced the complicated blackletter form into a polished athletic logo then added outlines and highlights that would emphasize its forms.
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Early letter style exploration that influenced the final mark.
A suburb of Cincinnati, Loveland embraces black, orange, and a tiger mascot for its high school and city branding. While the LYBO does not use the tiger mascot explicitly, subtle nods to it were encouraged. The final solution combines a classic blackletter baseball logo with a sleek, modern approach. The “L” references tiger stripes and claws in a way that is referential to the classic blackletter baseball logo. Working backwards from the typeface Chomsky, I reduced the complicated blackletter form into a polished athletic logo then added outlines and highlights that would emphasize its forms.
Early letter style exploration that influenced the final mark.
A social media post made according to LYBO brand imagery standards.
A front and back view of the LYBO uniform top and two hat options.
Uniform options for the younger intrasquad teams.